Radford Wallis is designing the visual identity for this year’s Media Guardian Edinburgh International Television Festival and has just revealed branding for the festival’s educational arm Television and Young People.
Now in its 31st year, the festival, held in late August, attracts more than 1900 British and international delegates from across the television industry.
Radford Wallis’s work includes branding, print material, event signage and press advertising.
TVYP organises a range of activities for 16- to 21-year-olds who are interested in working in the television industry, including a five-day youth spin-off event running concurrently with the festival.
Radford Wallis was briefed to create a campaign that increased the number of young people applying to the scheme and broadened its appeal across a wide range of cultures and backgrounds, says the group’s senior designer Mark Wood. Achieving standout was also important, he adds.
The consultancy created a series of ‘bold, colourful and tongue-in-cheek TV-screen style’ posters, which name-check celebrities and use a play on words to ‘hook people in’, according to Wood.
Designs will be applied across postcards, press advertising, literature and event signage.
The group was appointed to TYVP in January and MGEITF in February, having pitched for both projects. MGEITF runs from 25 to 27 August.