Soft drinks brand Panda has reinvented itself, removing all artificial flavours and colours and introducing real fruit juice to a relaunched range. The overhauled brand identity, pack graphics and plastic bottle design are by Butcher & Gunderson. Bottles are ‘grippable’ and feature embossed ‘panda paw prints’.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last