Start-up shoe manufacturer launches first product

Start-up shoe manufacturer Prior 2 Lever launched its first product last week, a bespoke football boot called Assassin. With illustrative surface decorations by Elefant, the shoe’s sole is designed to be moulded to an individual player’s foot, reducing the chances of injury and improving comfort. Elefant has also created an identity and promotional material, and designed an exhibition for the brand.

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