Start-up shoe manufacturer Prior 2 Lever launched its first product last week, a bespoke football boot called Assassin. With illustrative surface decorations by Elefant, the shoe’s sole is designed to be moulded to an individual player’s foot, reducing the chances of injury and improving comfort. Elefant has also created an identity and promotional material, and designed an exhibition for the brand.
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,