Start-up shoe manufacturer Prior 2 Lever launched its first product last week, a bespoke football boot called Assassin. With illustrative surface decorations by Elefant, the shoe’s sole is designed to be moulded to an individual player’s foot, reducing the chances of injury and improving comfort. Elefant has also created an identity and promotional material, and designed an exhibition for the brand.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.
Specimen designs have been unveiled for a major infrastructural viaduct project on the Government’s high speed rail network.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.