Spencer du Bois has rebranded volunteering charity CSV, changing its name to Volunteering Matters and introducing a flexible identity system.
The identity concept is a Volunteering Matters logo banner coupled with a changeable strapline for each stakeholder group, which includes young people, older people, families, and disabled people.
As part of an audit of its organisation Volunteering matters set out a “post-austerity” strategy. The name CSV was found to fail to communicate what the organisation does, which is investing in people through volunteering, reducing inequalities and isolation and building stronger inclusive communities.
It is hoped that the name change and new branding will tell this story and show the symbiotic relationship between the 150,000 volunteers and the communities they help.
Spencer du Bois says it has looked to show Volunteering Matters as “a leader in volunteering innovation, practice and policy”. This meant showing the breadth of work, which covers everything from helping children to read at school to empowering people with disabilities to live independently.”
The new brand looks to reflect the positive impact that volunteering has and show that Volunteering Matters is a community made up of many voices.
Spencer du Bois executive director Max du Bois says: “The real eye opener was the profound impact volunteering has on people and their communities at every level. We have created a powerful, single minded brand that will carve out Volunteering Matters’ space as leaders in the UK.”