The latest entrant into the crowded body wash market in Australia has been designed with point of difference generated through structural packaging. Lewis Kahn Staniford in Sydney was brought in by Faulding Healthcare Consumer in order to work on its brand Essences. ‘Form design is still largely overlooked in Australia as a way of bringing relevance and uniqueness to a packaging product,’ says consultancy creative director Mike Staniford. ‘It’s a very undervalued component in the equity of the brand.’ LKS aimed to evoke a sense of comfort and everyday indulgence.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.