The latest entrant into the crowded body wash market in Australia has been designed with point of difference generated through structural packaging. Lewis Kahn Staniford in Sydney was brought in by Faulding Healthcare Consumer in order to work on its brand Essences. ‘Form design is still largely overlooked in Australia as a way of bringing relevance and uniqueness to a packaging product,’ says consultancy creative director Mike Staniford. ‘It’s a very undervalued component in the equity of the brand.’ LKS aimed to evoke a sense of comfort and everyday indulgence.
New look Hikma brand designed to work on the same global scale that the company now does.
A round-up of moves, changes and appointments in the design world.
Design studio Start has created Folio, an online platform where the university’s 20,000 art and design students can upload their own work, and like and share other people’s.
Chermayeff & Geismar & Haviv has redesigned the tennis tournament’s logo, drawing inspiration from its existing flaming ball symbol.