The latest entrant into the crowded body wash market in Australia has been designed with point of difference generated through structural packaging. Lewis Kahn Staniford in Sydney was brought in by Faulding Healthcare Consumer in order to work on its brand Essences. ‘Form design is still largely overlooked in Australia as a way of bringing relevance and uniqueness to a packaging product,’ says consultancy creative director Mike Staniford. ‘It’s a very undervalued component in the equity of the brand.’ LKS aimed to evoke a sense of comfort and everyday indulgence.
The product and its branding are the brainchild of Wildish & Co design studio, and aims to bring the category’s branding “out of the 80s”.
A new exhibition at the Cartoon Museum reveals the history of 1980s graphic novel V for Vendetta and how its signature design endures today.
Initially postponed last year due to the pandemic, the month-long event is returning to the capital in June – here’s what we think you need to see.
Designed with Made Thought studio, the future-facing look for the image sharing platform seeks to embrace “humanity” and resist tech clichés.