Design start-up wins identity review job

GA Design, the consultancy formed by the merger of three London groups earlier this month, is working on an identity review for financial services client Willis Corroon Group.

The consultancy is currently conducting workshops with the client’s various stakeholder groups and will present its findings in September.

GA Design creative director Sandra Jansenheytmajer says she is unable to comment on the details of the project for contractual reasons. However, she concedes the workshops could lead to a complete overhaul of the client’s existing identity.

The new group went live earlier this month after a three-way merger between seven-strong Award Design, three-strong Nick Smith Associates and the eight-strong design arm of public relations agency Gavin Anderson. There were no redundancies.

Award Design formerly specialised in corporate identity and graphics while NSA concentrated on print advertising. Gavin Anderson focused on annual reports and was strong on production and project management, according to Jansenheytmajer.

“It is the marriage between three smaller companies which wanted to grow and felt the best way would be to merge with other suitable groups. We have complementary skills and have worked together in various ways in the past,” adds Jansenheytmajer.

Gavin Anderson has a 20 per cent stake in the new group, with the rest shared between GA’s three partners.

Former Award Design managing director Jansenheytmajer has become joint creative director of the group, with a 35 per cent stake, alongside former NSA managing director Nick Smith, who has a 31 per cent stake. Former Anderson creative services director Jonathan Hymes is managing director with the remaining 14 per cent stake in the company.

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