Free-pitching costs

I am always surprised to see news items such as that about the London Zoo logo by Curio (DW 14 August), commenting on groups’ work selected in a free creative pitch.

For a publication that is apparently against such practices are these items not simply lending weight to the case in favour of free pitching?

Perhaps the item should focus on the fact that five unnamed agencies lost out and that costs incurred may well be paid for by higher fees or lower quality work for other clients. This would illustrate the point that there is no such thing as a free pitch.

Chris Barrington

Blue Goose Design

Middlesex HA1 3LP

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