Brief

Zero 2 Design has created designs for the 14th annual No Smoking Day, to be held this year on 12 March, after a four- way creative pitch. A rejection fee of 250 was paid to consultancies for ideas not used. Zero 2 developed the visual identity and slogan, Send it Packing. No Smoking Day, a charity, estimates that it helps 40 000 people quit the habit each year.

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