The Savoy Group has taken a great step towards offering higher recognition to designers with the latest glossy brochure for its London hotels, which include Claridges, The Berkeley and, of course, The Savoy. The document waxes lyrical about the care lavished by designers of interiors and furniture, and by the craftsmen who restored original hotel features to their full glory. Unfortunately, it neglects to mention Lees Associates, which was responsible for a minor section of The Savoy: the foyer.
The new identity is built around the notion of “Welsh spirit” and features an updated dragon design inspired by “chiselled rock and slate”.
PepsiCo’s former design director of global beverages Paul Woodvine is now managing creative director at design consultancy Vault49. Here he shares his best tips on standing out and finding the
We talk to the creators of the new BBC series, which brings viewers stories from Bauhaus, a revealing hour with Dieter Rams and Vic Reeves in silver spandex.
The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.