Working for clients abroad has its penalties, as designers at Fitch can testify. A new Swedish client, for example, was insistent the Fitch team find out “what kind of people we are”. What kind? The kind, it transpires, that boat out to a remote island, put on back packs and rough it for a day, and then down enough schnapps to kill any aches on their return to civilisation. Still reeling from his adventure, Fitch’s Tim Greenhalgh was “a bit befuddled” by the time he hit the consultancy’s London base. Bet he’ll be a darned sight more aware of the pitfalls next time a client decides to show a caring, sharing side.
The branding features a strong, typographic logo based on the designer’s initials, and a “clashing” colour palette of beige and pink.
Last week, we wrote about a new retrospective on graphic designer Nigel Waymouth, whose psychedelic work graced the album covers of Pink Floyd and Jimi Hendrix during the 1960s. Now,
Illustrator and designer Ben Tallon looks at how rising tuition fees are deterring budding creative students, and asks whether short courses could be just as valuable.
The organisation’s ongoing Design in the Public Sector programme will focus on addressing lifestyle issues such as smoking through prevention methods as part of a 16-week course.