Greenhalgh schnapps under Swedish pressure

Working for clients abroad has its penalties, as designers at Fitch can testify. A new Swedish client, for example, was insistent the Fitch team find out “what kind of people we are”. What kind? The kind, it transpires, that boat out to a remote island, put on back packs and rough it for a day, and then down enough schnapps to kill any aches on their return to civilisation. Still reeling from his adventure, Fitch’s Tim Greenhalgh was “a bit befuddled” by the time he hit the consultancy’s London base. Bet he’ll be a darned sight more aware of the pitfalls next time a client decides to show a caring, sharing side.

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