Now that Wolff Olins is changing hands, its name may be up for debate. Michael Wolff, the eponymous co-founder who left in the early 1980s, has joined the Conrans, McColls and Lumsdens of this world, and isn’t sure how he feels about the new management using his name. “It’s a different company now,” Wolff said after plans for a Wolff Olins management buy-out were announced last week. But he is a realist when it comes to getting his name off the letterheads: “I probably haven’t got a leg to stand on,” he admits. Could we be in for a surprise? After recent fishy events Wolff has quite a track record of standing up for himself against the consultancy.
Design outfit Studio Texture has led the redesign, keeping the previous Pentagram-designed logo but introducing new colours, typography and tone of voice.
The newly-established partnership hopes to create more aesthetically-pleasing solutions to COVID wayfinding in working, retail and even domestic spaces.
The Swedish design innovation lab has collaborated with several studios to create a typographic identity that is as “neutral as possible”.
This free-to-access report by Design Week in partnership with Framer is the first global survey commissioned to investigate the benefits and effectiveness of digital prototyping.