Now that Wolff Olins is changing hands, its name may be up for debate. Michael Wolff, the eponymous co-founder who left in the early 1980s, has joined the Conrans, McColls and Lumsdens of this world, and isn’t sure how he feels about the new management using his name. “It’s a different company now,” Wolff said after plans for a Wolff Olins management buy-out were announced last week. But he is a realist when it comes to getting his name off the letterheads: “I probably haven’t got a leg to stand on,” he admits. Could we be in for a surprise? After recent fishy events Wolff has quite a track record of standing up for himself against the consultancy.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.