Attik has been appointed to create a brand identity and communications material for an ecological visitor experience in Las Vegas, in a project worth $500 000 (£317 000) in fees to the consultancy.
The Las Vegas Spring Preserve, the not-for-profit organisation behind the museum and theme park complex, aims to educate and entertain visitors on the importance of water to the desert location of Las Vegas and the history of its Springs region.
Attik is working with the client initially to develop branding for the centre, but future work is likely to include exhibition content and signage. The graphics work is set to launch later this year, with the centre due to open in 2005.
‘LVSP is trying to educate consumers on the issues that surround sustainability and conservation, and water in particular,’ according to Attik US president Will Travis.
‘In this day and age, museums have to look carefully at how their offering is presented to the world,’ Travis adds. ‘We want to bring to life the work of LVSP in as innovative a way as possible.’
Travis says there is a lack of ‘educated [visitor] experiences’ in Las Vegas at present and LVSP is intending to plug a gap in that area. However, he adds, changing visitors’ mindset from ‘the Las Vegas strip to ecology’ is a major challenge for the group.
Attik was appointed following credentials pitches last year. The consultancy is scheduled to kick off the project with a research programme.
This will be followed by a brand strategy phase in addition to an advertising campaign closer to launch date.