Pentagram this week presents brand identity concepts to London’s Docklands Museum. The work comes after last week’s announcement that the troubled museum has been saved by a merger with the Museum of London and is set to open in May.
A decision on the museum’s logo will be made in the next few weeks, but it is likely to complement the Museum of London’s own marque, also created by Pentagram. Partner John Rushworth is leading the project.
The Docklands Museum will be housed in a Grade I-listed former warehouse at West India Quay. It has been refurbished by Haley Sharpe Associates and architect Purcell Miller Tritton & Partners and is ’90 per cent complete’, according to a Museum of London spokeswoman.
Plans for temporary exhibitions at the new space have not yet been finalised, the spokeswoman says. The Museum of London’s in-house design team will now straddle both museums, but the organisation has not ruled out working with design groups on any temporary exhibitions, she adds.
Museum of London director Jack Lohman says, ‘The [Docklands] museum tells a vital part of our city’s story. I am delighted this fascinating collection will become accessible to the public.’