Watt’s Orrell makes a brief appearance in Leeds

No, it’s not an Elland Road streaker or Sir Anthony Gormley’s latest attempt to persuade Northern folk to strip off for art’s sake, but Leeds-based group Watt’s blatant attempt to drum up business. An 2.5m-high cardboard cut out of a bloke’s naked backside pitched – Blue Peter totaliser-style – beside one of the city’s busiest ring roads.

The arse in question is that of Watt ‘strategic samuari’ Tim Orrell, who’s also donned the oversized Y-fronts in pursuit of the cause (pictured below).

The consultancy has sent out 700 pairs of the aforementioned undergarments to unsuspecting brand managers in the hope of winning – yep, you guessed it – new briefs. The success, or otherwise, of this bum banditry is recorded on the ‘pantometer’.

You bluff northerners want us southern sophisticates to take you seriously, and then you go and show us your pants. Will ye never learn? Daft as a brush, as Sir Bobby Robson used to say.