DBA Design Effectiveness Awards winners revealed

The awards look at how design can contribute to a business’ success, and this year’s winning projects include those for The Financial Times, Brunel University London and Orangina.

The winners of the DBA Design Effectiveness Awards have been revealed, including a Financial Times’ subscription email redesign, a rebrand for Orangina and the design of mental health app MindMate.

Run by the Design Business Association (DBA), the DBA Design Effectiveness Awards are judged by a panel who base their decisions on a design’s contribution to a business’ success, indicated by growth and profits.

There have been 42 awards given out in total, including 15 gold, 16 silver, and 11 bronze, plus a series of special awards including an International Export, a Top of the League and a Grand Prix.

Top of the League was awarded to brand consultancy Elmwood, while the Grand Prix award went to The Engine Room for its branding for sealant company Polyseam’s product Graft.

Design consultancies taking away Gold include: 999 Design for its redesign of The Financial Times’ subscription email; BrandMe for its Orangina rebrand; Elmwood for its Skyr yoghurt and Heineken Tecate branding; Jones Knowles Ritchie (JKR) for its branding for chickpea snack brand Hippeas; Pearlfisher for its can design for Cawston Press Sparkling juice; Thompson Brand Partners for its bottle design for Harrogate Spring Water; and Thompson Brand Partners for its MindMate brain health app, among others.

Other notable winners include a bronze award for Brand Ethos & Reason Design for a student recruitment campaign for Brunel University London, and a silver for Front Page for a website redesign of Glasgow Life.

Business success indicators from some of the winners include the Financial Times saving £26,000 following the roll-out of its redesigned customer retention email, and retail sales of Orangina increasing by 66% following its packaging and branding redesign in 2015.

The awards scheme aims to highlight the “commercial value of design to business”, according to the DBA’s CEO Deborah Dawton.

“When it comes to our nation’s competitiveness, infusing design universally into business should be a priority in order to drive long-term growth and economic advantage for the UK,” she says.

See the full list of gold, silver and bronze winners on the DBA’s website.

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