Design Business Association reveals new “intuitive” website

Design consultancy Spring has designed a new website for the Design Business Association (DBA), with the aim of making it easier to access and understand the organisation’s services.

The DBA is a network of over 400 design consultancies and businesses, offering its members support in areas such as design project management and business growth.

“Clearer” way-finding and “intuitive” menus

The new website is responsive and mobile-friendly, and includes “clearer way-finding” and “intuitive use of sub-menus”, says Spring co-founder Erika Clegg.

It also includes calls to action encouraging site visitors to join, and makes it clear which resources are free to view and which are for members, to highlight the benefits of joining the DBA, adds Clegg.

“We were well overdue a website redesign”

It uses the DBA’s existing branding, colour palettes and typefaces, along with photos supplied by their members, but now uses more people shots, contrasting colours and “bold imagery” with the aim of conveying that it is a people-focused organisation, she adds. Contrasts in type also create a “hierarchy” to allow visitors to use the site more easily.

Sally Lukins, strategy and development director at the DBA, says that the new website is easier to navigate for members, makes researching relevant issues in the design industry simpler.

She says she hopes the new website will allow the DBA to form better connections with the organisation’s members.

“We were well overdue a website redesign which properly reflected the work we do day-to-day,” she says. “The DBA exists to supports design businesses and design teams so that they prosper. Our key objective for the new website is to encourage our members to feel a strong bond with us as the organisation representing and championing them.”

The new website design has rolled out.