Ice cream manufacturer and retailer Pillsbury UK has added communications specialist BCG to its agency roster for HÃ¤agen-Dazs. The London consultancy will be responsible for strengthening the premium ice cream’s brand position in the marketplace. BCG director Bernard Guly says: ‘We do all the in-store promotions for Blockbuster Video, which HÃ¤agen-Dazs saw and liked. I am hoping that this will be the beginning of a long-term relationship.’
The app has installed new features including a free walking map of the capital as part of a collaboration with Transport for London.
Our picks of books, prints and stationery, products and tech, children’s gifts and other fun things to buy for the design enthusiast in your life this year.
The 116 mini artworks, which formed the Me & EU design campaign launched in response to the Leave vote, are set to be displayed, while contention rises around Brexit in