Ice cream manufacturer and retailer Pillsbury UK has added communications specialist BCG to its agency roster for HÃ¤agen-Dazs. The London consultancy will be responsible for strengthening the premium ice cream’s brand position in the marketplace. BCG director Bernard Guly says: ‘We do all the in-store promotions for Blockbuster Video, which HÃ¤agen-Dazs saw and liked. I am hoping that this will be the beginning of a long-term relationship.’
Alongside a custom typeface, the new look for the online electrical retailer also includes a rethought colour palette, and a redrawn smile logo.
Weir was in the role for three and a half year and tells Design Week that she hopes her successor will not be one of the “usual suspects”.
The show, designed by Nissen Richards Studio aims to tell “the wider story of displacement alongside individuals’ narratives”.
Cert. is a recently-launched direct-to-consumer product that uses dissolvable tablets to create an at-home disinfectant and detergent.