Ice cream manufacturer and retailer Pillsbury UK has added communications specialist BCG to its agency roster for HÃ¤agen-Dazs. The London consultancy will be responsible for strengthening the premium ice cream’s brand position in the marketplace. BCG director Bernard Guly says: ‘We do all the in-store promotions for Blockbuster Video, which HÃ¤agen-Dazs saw and liked. I am hoping that this will be the beginning of a long-term relationship.’
Children’s book illustration student Viola Wang has scooped this year’s top prize, beating over 80 other entrants.
As the production designer works on last-minute preparations for the Brits, we speak to her about creating sets for the likes of Coldplay and One Direction, mastering the skill of
New research has found that while 30,000 students graduated from design courses between 2012-2013 and 2015-2016, only a quarter ended up going into “highly skilled” design jobs.
We Launch has redesigned the branding to “change the stigma” associated with the sports, which have now been brought together under one organisation.