MJ brands national housing campaign

MJ Productions has created the branding for Our homes – our future, a nationwide campaign jointly sponsored by the Chartered Institute of Housing and the National Housing Federation.

The campaign asserts the message that “warm, affordable housing in good repair is a basic human right, and good housing is the foundation for a decent society”.

The identity has been applied to publicity packs, posters, balloons and badges as part of the initiative, which launched last week.

Prior to its launch, the initiative was presented to members of Parliament – who are due to hear a Green Paper on housing soon – in a bid to muster political support for improved public housing.