KRD interiors shape up for Full Circle flagship

Fashion brand Full Circle is set to open its first standalone UK store in March, with an interior scheme by Kitchen Rogers Design. The consultancy was appointed to the work in October following a three-way pitch with William Russell and Gerard Taylor.

The 279 metres squared outlet in London’s Covent Garden will present a ‘theatrical’ environment that houses full womenswear, menswear, denim and accessories collections.

Interior ‘sets’ will change with each season, according to KRD partner Ab Rogers. ‘We are trying to create a strong simple space, a raw concrete shell,’ comments Rogers. ‘The other element is to set up a space that will continually change. There is a strong inspiration from the theatre for these sets.’

The first set takes on an alien invasion theme. ‘It is slightly sinister, sort of an alien tea party,’ says Rogers.

KRD employs a grid system into which its modular furniture is slotted and rearranged. Within this grid there are eight motorised sockets programmed to change the positions of the units, creating a ‘kinetic’ element, Rogers explains.

The changing rooms are formed from retractable tents, constructed by specialist balloon manufacturer Cameron Balloons. These rooms can be completely removed by hoisting the fabric into the ceiling, allowing the retail environment to be adapted as required.

Full Circle is owned by World Design & Trade, which also operates clothing brands Firetrap and Sonneti.