Fit Creative has devised a new name and identity for shutters and blind retailer Tudor Touch, formerly known as Tudor Blinds and Shutters.
Fit started to work with the company last January when it was tasked with developing a new website, according to director Kara Penn.
She says, ’We quickly realised that they needed to reposition their offer in order to attract homeowners with a larger budget to spend.’
The consultancy developed the tagline ’fall in love with your home’ and also changed the company name to Tudor Touch to be ’more emotive and to allow the company to expand its product ranges’, according to Penn.
The new identity launches this week.