Colchester-based consultancy Silk Pearce has created designs for this year’s Aldeburgh Festival brochure, using digitally manipulated photographs to create an ’eerie, unsettling look’.
This is the 12th year that the consultancy has designed the programme brochure for the Suffolk music and arts festival, which runs this year from 10-26 June.
The consultancy says the programme designs will also be used on other collateral for the festival, including concert programme covers, posters, advertising and other promotional literature.
Silk Pearce’s work this year uses digitally manipulated and colour-swapped photographs of familiar objects from the Suffolk coast. These include shells, stones and coastal landmarks, such as the Napoleonic Martello tower at Aldeburgh, Scroby Sands wind farm and the Sizewell B power station.
The consultancy says, ’Each image is instantly recognisable, but has been creatively edited and colour-swapped, giving it an eerie, unsettling look and to reflect the innovative performances and content planned for this year’s event.’
The brochure’s front cover (pictured) features a whelk shell with a shaft of light emanating from it, which Silk Pearce says aims to ’encourage readers and new audiences to explore what the festival has to offer’.
Most of the photographs used in the brochure have been taken by Peter Silk, the consultancy’s creative director and in-house photographer.
Silk says, ’The audience is quite sophisticated so we are trying to challenge them and almost deliberately build in a level of mystery.’
About 38 000 brochures are being printed and will be mailed to sponsors, advanced booking list members and friends of the festival.
Marc Ernesti, head of marketing and media at Aldeburgh Music, says, ’Silk Pearce has once again perfectly captured the vibrancy of this musical part of Suffolk’s coastline with an imaginative, visually intriguing and contemporary design theme that will help widen the appeal and draw in new audiences.’