British Design and Art Direction will focus on graduate design students as part of its new education policy, according to an interim report unveiled this week.
Education & Training: Developing D&AD’s Role results from work by independent consultant Vicky Sargent (DW 5 May). “Nothing has been costed yet, we are at the ideas stage,” says director David Kester.
Sargent reveals that there is little support for the idea of a post-graduate design course, even though employers find college leavers’ portfolios predictable. She suggests a scheme in which graduates work for consultancies, sponsored by D&AD for the first year. The report includes an idea for a “high-profile event debating necessary skills and qualities”.