Hodges & Drake’s Sonic bike range has received a design distinction award from the New York-based ID magazine’s 41st annual design review. The Leicester consultancy’s bike design aimed to combine low cost with aestheticism – making it competitive with imports from the Far East. Hodges & Drake used a black plastic mould to cover the steel frame . The ID review gave Seymour Powell an honourable mention for its Vantage gardening tool.
The branding features a strong, typographic logo based on the designer’s initials, and a “clashing” colour palette of beige and pink.
Last week, we wrote about a new retrospective on graphic designer Nigel Waymouth, whose psychedelic work graced the album covers of Pink Floyd and Jimi Hendrix during the 1960s. Now,
Illustrator and designer Ben Tallon looks at how rising tuition fees are deterring budding creative students, and asks whether short courses could be just as valuable.
The organisation’s ongoing Design in the Public Sector programme will focus on addressing lifestyle issues such as smoking through prevention methods as part of a 16-week course.