Bathaus goes with a free-flowing identity

Design consultanies Broadbase and Tully Filmer have collaborated on a London retail project.

Bathaus is a new bathroom centre in Knightsbridge. Broadbase has created graphics, including logo and water imagery, while Tully Filmer has developed interiors.

The lower showroom features large panels with explosive water jet imagery to illustrate the showers. This contrasts with luxurious bubble artwork for the bath department. Frosted carrier bags and stationery continue the branding theme. A striking staircase wall has been created using matt aluminium panels.

“Bathaus is a thoroughly modern company which inspired us to create a swish, clean-looking logo,” says Broadbase director Andrew Barrass.