Manchester design group Ninety Degrees has won a three-way creative pitch to brand a new building development – the biggest in Manchester for ten years. The site, 58 Mosley Street, is not due to be completed for two to three years, though the identity will be unveiled for marketing purposes next month.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.