When Marcello Minale come to London in 1964, he only intended to stay six months. 36 years later, he’s still here at the helm of Minale Tattersfield – one of the founding practices of today’s design industry. His enduring success is partly down to a natural enthusiasm and partly a swiftness to embrace changes, like the transition from hot metal typesetting to photosetting, and the computer, which he introduced to his practice as early as 20 years ago. ‘Everyone who has survived today is among the first ones to make changes or they wouldn’t be here,’ he says. ‘By nature I’m very enthusiastic. The reason is that the challenges change all the time so the enthusiasm keeps going. The moment you don’t have fun in the business is the time to retire, because you don’t make money in it.’
Co-founder Brian Tattersfield retired three years ago and Minale is contemplating doing the same in a few years time. ‘I never look back. Yesterday doesn’t exist. My big challenge is around the corner,’ he concludes.