Marks & Spencer is rolling out its recently developed store format to a further 22 outlets following successful sales and customer reaction to two prototypes during the past two months.
Created by M&S corporate designer for store environment Charles Jaggard, the concept was introduced into venues in Sutton in May and Fosse Park near Leicester last month. A third site, in London’s Kensington, re-opens on Monday. By the end of this year, 25 stores will have been revamped, representing 16 per cent of the group’s total UK retail floor space.
M&S chairman Luc Vandevelde says: “Sales for the last quarter show no more than a continued trend of stabilisation in our UK trading position. The market will remain tough for the foreseeable future and we have undertaken significant change within our organisation to refocus on our customers and compete effectively in this environment.
“Our new concept store format is one very visible example of this change and represents our vision for a new look and feel for M&S. This format has been very successful in both Sutton and Fosse Park and we are confident that the new concept store brings us closer to our customers’ needs.”