To the Point nets Virgin and Bush

To The Point has designed the corporate identity, packaging and explanatory guides for a new Internet-TV venture between Bush and Virgin Net which will be launched next month.

The London group initially won a two-way creative pitch to design an identity. It was then commissioned to develop packaging, point-of-sale material and consumer literature. Some 100 000 TV-top sets are expected to be sold in the first two months.

To The Point managing director Simon Hutton says: “It is a new division of Bush, while the content is provided by Virgin Net, so we needed to align the brand between the two, which we have done using strong red and yellow graphics.”