Smallfry Industrial Design is in discussions to develop a working prototype of Ion, an interactive device for clubbers. Designed to be worn as a pendant, Ion is designed to exploit future wire-free technologies such as Bluetooth and Piconet. It will hold personal data on its owner and search out compatible profiles among other wearers. The device will light up if a match is found. By coupling or ‘kissing’ two units, information can be exchanged between them. Messages and images can also be sent between friends and DJs using the units, allowing tracks to be requested or purchased remotely. ‘So much product development is technology-led, thrust upon audiences with little understanding of how it fits with consumer desires,’ says Smallfry managing director Steve May-Russell.
Bthere is a new tool that combines location-tracking, group-messaging and rewards to encourage young people to stick together on a night out and stay safe.
The annual event takes place in East London annually — its new look aims to be flexible and adapt year-on-year, while helping running appear more welcoming as a group sport
The Pentagram partner has given the 200-year-old publisher — home to songwriters and composers such as Beyoncé, Radiohead and Madonna — a regal rebrand.
This week, non-profit D&AD was hit by controversy when it emerged that it had paid some of its speakers a fee and expenses for its upcoming festival in London, but