JHP Design has overhauled the brand positioning, corporate identity and store interiors of Austrian bakery Ruetz. The company operates 47 stores in the Tyrol region. The first to incorporate the new design opens in Innsbruck in October.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
As part of our series looking at jobs in design studios, we speak to Tim Routledge, founder at his own company, about the art of “painting with light”, dealing
