Micheline Arcier Aromathérapie is relaunching its products with a brand identity and packaging created by R Design at the end of next month. The more contemporary look and updated colour scheme will be applied to more than 50 products. The designs will also be adopted for the company’s retail outlet, located in London’s Knightsbridge.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design