The University of East Anglia is claiming to be the first university ever to use a hologram on a prospectus. Its 1997 prospectus cover is designed by UEA graphic design head Donna Youngs and Chris Levine, designer at London holographic consultancy IC Holographic. Youngs was aiming to break away from the hologram as ‘a novelty item found on a cereal packet’. Levine also wanted to change the way holograms are used. ‘They tend to justify themselves purely on their gimmick factor and are generally void of any meaningful image, content or contemporary style of execution,’ he says.
A series of recent high-profile events have featured futuristic drones shows – but as these designers tell us, a good production needs more than just tech to tell a story.
West of England Design Forum’s latest venture aims to address the imbalance between female graphic design students and those in leadership roles.
As part of our series looking at design in 2021, Landor & Fitch executive creative director Alasdair Lennox looks at what will happen in retail design in the next 12
Tech giants from around the world gathered for this year’s virtual festival, but what are the main takeaways?