The University of East Anglia is claiming to be the first university ever to use a hologram on a prospectus. Its 1997 prospectus cover is designed by UEA graphic design head Donna Youngs and Chris Levine, designer at London holographic consultancy IC Holographic. Youngs was aiming to break away from the hologram as ‘a novelty item found on a cereal packet’. Levine also wanted to change the way holograms are used. ‘They tend to justify themselves purely on their gimmick factor and are generally void of any meaningful image, content or contemporary style of execution,’ he says.
Specimen designs have been unveiled for a major infrastructural viaduct project on the Government’s high speed rail network.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.