Lewis Moberly in tights spot

Lewis Moberly “is likely” to redesign Pretty Polly’s 70-strong range of hosiery packaging, according to the client. The consultancy has just designed four Pretty Polly packs which are now in production prior to launch.

The London consultancy was approached by Pretty Polly managing director Brian Duffy. It designed a new logo and packaging in 1994 but did not take part in further projects after the firm conducted a free pitch (DW 19 August 1994). Springett Associates had worked on packaging since then.

“We’ve had problems with the overall positioning of the packaging, it was getting dangerously functional,” says Duffy, who “went straight” to Lewis Moberly without a pitch on the strength of its 1994 design work.

‘I wanted to make a toaster which was a friend,’ says Philips in-house designer Oscar Pena of the manufacturer’s new Sunrise XL toasters. ‘I think the Sunrise XL, with its rounded, soft lines and little feet, makes you want to smile and give it a pat,’ adds the Colombian-born designer. The boom in breads, with more varied sizes and shapes becoming popular, prompted Pena to design a deeper toast chamber which adapts to all types of bread. An added feature is a switch to only toast one side of breads such as French bread. The styling includes an ivory colour, amber translucent knobs and softer lines. The new toasters should reach the UK in October.

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