London group Lodge Design is designing 11 brochures for BAA to launch Freedom to Manage, its new internal campaign to change staff attitudes.
An overview brochure will be published at the end of July, followed by ten more targeting specific areas of BAA. Lodge may also create a poster campaign.
“The aim is to empower and encourage people within BAA to take more responsibility and be more innovative,” says Lodge managing director Bob Cottell. There was no pitch, as the group regularly designs for BAA.
Meanwhile, Roger Felton Associates is producing a style guide for BAA’s property division to cover its range of marketing materials. The group has designed brochures for a new range of marketing literature for the division.