New radio identities set to be transmitted

Two radio station identities have been introduced in anticipation of a new station going on-air and an existing one being relaunched.

London’s LNR is relaunching its 1152AM station early next month under the old brand name of LBC which folded in 1993 (DW 21 June). Ad agency McBains has developed a complete communications package with logo, advertising and press campaigns.

“We have developed the campaign from the identity upwards,” says McBains assistant managing director Bruce Webster. The blue and orange marque is “strong and bold with the initials enclosed by large inverted commas”, he adds.

The latest radio licence to be awarded goes to Kiss 105 FM, which has picked up the coveted Yorkshire licence. The station’s logo is by Influence Design, which tweaked Manchester’s Kiss 102 FM’s marque. The company’s working logo for the licence application document was by Tangent in Manchester.

“[The client] wanted to maintain a corporate consistency,” says Influence Design art director Damyon Anderson-Garrity.

Influence is also designing signs, advertising material and generic logos for the station’s programmes.

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