Statement that starts the week off on positive note

The Monday identity is polarising, but a real statement of intent. It says ‘we’re first’. It suggests new beginnings, ready for the challenge, focus, determination, a sense of anticipation.

In a beleaguered market, it gives a confident public message and will be a strong internal rallying call. Another persuasive solution from Wolff Olins.

Jane Simmonds

Chief executive officer

Fitch London

jane_simmonds@fitchww.com

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