Statement that starts the week off on positive note
The Monday identity is polarising, but a real statement of intent. It says ‘we’re first’. It suggests new beginnings, ready for the challenge, focus, determination, a sense of anticipation.
In a beleaguered market, it gives a confident public message and will be a strong internal rallying call. Another persuasive solution from Wolff Olins.
Jane Simmonds
Chief executive officer
Fitch London
jane_simmonds@fitchww.com
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