Asda may have lost the High Court design feud between its Puffins and McVitie’s Penguins last week, but that didn’t spoil the company’s appetite for publicity. The retailer issued a statement that the court had ruled: “Asda could continue to call its biscuits Puffins, albeit with minor changes to the packaging.” And no sooner had the judgement been passed than two Asda-sponsored human-sized “seabirds” waddled across the zebra crossing outside the courtroom for the benefit of the cameras. But perhaps it could be seen as vindication of the judgement that it was not clear to non-ornithologists whether the birds were puffins or penguins. Maybe they were one of each.
Designed with Made Thought studio, the future-facing look for the image sharing platform seeks to embrace “humanity” and resist tech clichés.
The Creative Industries Fund will provide “a package of targeted support” for UK-registered micro and small businesses with innovative ideas.
Co-founders Rebecca Thomson and Rachita Saraogi discuss how their design-led workshops can build girls’ confidence and prompt industry change.
Finished just in time for museums to reopen to the public on 17 May, the project uses the “local details” of the poet’s work to form the visitor experience.