Asda may have lost the High Court design feud between its Puffins and McVitie’s Penguins last week, but that didn’t spoil the company’s appetite for publicity. The retailer issued a statement that the court had ruled: “Asda could continue to call its biscuits Puffins, albeit with minor changes to the packaging.” And no sooner had the judgement been passed than two Asda-sponsored human-sized “seabirds” waddled across the zebra crossing outside the courtroom for the benefit of the cameras. But perhaps it could be seen as vindication of the judgement that it was not clear to non-ornithologists whether the birds were puffins or penguins. Maybe they were one of each.
To mark the 50th anniversary of Stanley Kubrick’s blockbuster science fiction film, Glazier Design has created a set of eight stamps that contain secret messages for fans.
Young designers should be taught to think critically rather than waste time learning how to time-manage and compile spreadsheets, says Miranda Bolter, design director at Superunion.
Kempinski, which was founded in Berlin in 1897, is Europe’s oldest five-star hotel group, and has been given a new visual identity by Paris-based studio Work in Progress.
Founded in 1907, the Scouts was set up as an organisation to help young people develop life skills and now, it has a UK membership of 450,000 children and 115,000