Asda may have lost the High Court design feud between its Puffins and McVitie’s Penguins last week, but that didn’t spoil the company’s appetite for publicity. The retailer issued a statement that the court had ruled: “Asda could continue to call its biscuits Puffins, albeit with minor changes to the packaging.” And no sooner had the judgement been passed than two Asda-sponsored human-sized “seabirds” waddled across the zebra crossing outside the courtroom for the benefit of the cameras. But perhaps it could be seen as vindication of the judgement that it was not clear to non-ornithologists whether the birds were puffins or penguins. Maybe they were one of each.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.