Asda may have lost the High Court design feud between its Puffins and McVitie’s Penguins last week, but that didn’t spoil the company’s appetite for publicity. The retailer issued a statement that the court had ruled: “Asda could continue to call its biscuits Puffins, albeit with minor changes to the packaging.” And no sooner had the judgement been passed than two Asda-sponsored human-sized “seabirds” waddled across the zebra crossing outside the courtroom for the benefit of the cameras. But perhaps it could be seen as vindication of the judgement that it was not clear to non-ornithologists whether the birds were puffins or penguins. Maybe they were one of each.
Illustrator and designer Ben Tallon looks at how rising tuition fees are deterring budding creative students, and asks whether short courses could be just as valuable.
The organisation’s ongoing Design in the Public Sector programme will focus on addressing lifestyle issues such as smoking through prevention methods as part of a 16-week course.
The campaign has been branded by Cog Design and set up by two arts organisations, and aims to help artists and designers travel for work after the UK leaves the
The commercial property brand has been given a new visual identity by Pollitt & Partners, centred around a stripped back cornerstone symbol.