Brief

Photography by James Cant illustrates the selling point of a direct-marketing campaign for Dun & Bradstreet created by Bull Rodger.

Photography by James Cant illustrates the selling point of a direct-marketing campaign for Dun & Bradstreet created by Bull Rodger. Designed and art directed by Steve Lloyd, the mailer continues an ongoing drive on behalf of the client’s reference books division. The literature uses a real case history to promote the six-volume set of reference books, which list data on more than 50 000 UK companies.

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