Fishburn Hedges has created the identity for the Broadcasting Standards Commission.
The new body, formed by the merger of the Broadcasting Standards Council and the Broadcasting Complaints Commission, officially launches on 1 April.
The integration of the two existing bodies was required under the 1996 Broadcasting Act. Fishburn Hedges was awarded the project after a four-way credentials pitch.
Because both the client and consultancy identified potential confusion over the merging of names and roles, the full name of the organisation is used in the identity. The new Broadcasting Standards Commission has both a “consumer role and a quasi judicial role”, according to its communications director Clare Reynolds.
Fishburn Hedges was asked to develop an identity that was both authoritative and accessible. “We decided to eschew complicated symbols… and make the name the hero,” says creative director Michael Slater.