BBC 2’s Money Programme is all design-aware this spring. First Brewer Riddiford waxed lyrical about the Penguin/Puffin copycat palaver, and now it’s Wolff Olins’ turn. In December 1995, Wally’s gang produced research called Made In UK, on what the country stands for as a brand. Now the programme makers have decided to follow it up. Major players on the show will be Doug Hamilton and John Williamson – Wolff Olins’ creative director and head of consultancy respectively, and both members of the MBO team.
Significantly, Wally Olins will not be appearing.