Snowboarding, Berlin and recycling are just three aspects of German life represented on Brighten the Corners’ posters and postcards designed to encourage British schoolchildren and students to learn German. The campaign is a follow-on from a similarly lighthearted project last year and is designed to play on the stereotypical view of Germans portrayed in the British press, with tabloid headlines and straplines. Thus Oliver Kahn, ‘Learn German (and let it all in)’ sits alongside Rottweiler ‘Learn German (it’s love at first bite)’. The work is launched in schools and colleges in April.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.