Design Council message shows off interactive skills

While it simply would not be practical for the Design Council to communicate directly with all the UK’s four million SMEs, we do work very hard and effectively to ensure we reach as many of them as possible (Letters, DW 13 March).

We generate extensive and substantial coverage of our work in national, local and trade media, including the design and business press. Underpinned by events staged throughout the country and our work with important partner organisations ranging from Business Links to the Confederation of British Industry, we communicate to hundreds of thousands of businesses on a regular basis.

As the letter’s author, Kevin Quigley, is aware, our work is also featured on our website and we are currently preparing to make this even more accessible. He should be pleased to learn that we are, indeed, about to create an e-mail newsletter to subscribers. We are also reorganising the site to give easier access to material.

Quigley is clearly a fan of our Furniture for the Future project and I can assure him that we are involved in other exciting work which has ‘clear goals, low costs, tangible outcomes, and increases the profile and importance of good design to a wide audience’.

I can only invite him to become a more frequent visitor to our website and perhaps take out a subscription to Design Week.

Steve Annett

Head of media and communications

Design Council

London WC2