Enterprise IG has created an identity, packaging and promotional website, www.skinflare up.com, for Eumobase, an intensive rehydration skin cream from GlaxoSmithKline that extends the ‘Eumo franchise’ to the consumer cosmetics market.
The Eumobase product is designed to treat dry, sensitive skin as well as ‘flare-ups’ of eczema and dermatitis and is a sister brand to Eumovate, an over-the-counter ointment specifically geared to treating these conditions.
According to Enterprise IG head of pharmaceutical and healthcare branding Beverley Law, Eumovate is one of GSK’s ‘switch programmes’, which involves moving a brand with a prescription heritage to a more OTC and consumer focus.
‘This is the first line extension of the Eumo franchise and it is being positioned as a general skincare line fixture within stores,’ she adds.
Enterprise IG previously created the Eumovate identity, packaging and communications materials in September 2001. The work is on-going now that the range is evolving, Law says.