FOUR design and communications consultancies owned by Chime Communications are being joined together formally under one umbrella brand.
Corporate branding and literature group Smithfield Design, Web design group IAB, Bell Pottinger Marketing and Events and property marketing group AMD will start sharing offices this week. They will be known collectively as AMD Group.
Although each consultancy will operate independently, they will use each other’s resources, allowing the group to expand and take on more complicated projects.
There will be no redundancies involved in the reorganisation, says Smithfield director Lin Roworth-Stokes.
AMD Group will employ 77 staff, with Smithfield managing director Peter Higgins taking on the group managing director role.