JKR to push Ski range on

Brand design and packaging group Jones Knowles Ritchie has been retained by food group Eden Vale to handle all design work for the Ski yoghurt range.

JKR has been working with the Ski brand for eight years, mainly on the Extra Fruit and Bio variants. The Ski portfolio comprises six ranges, including Ski Extra Fruit and Extra Fruit Light, Split Pots, Ski Bio, Ski smooth yoghurts and Ski Fruitful dessert, each in a variety of flavours.

Eden Vale has made the appointment in order to drive forward the growth of the Ski range. It is seeking a secure market leading position and aims to differentiate Ski in a highly competitive category.

“There are two motives behind the move to a single consultancy arrangement – to work with the best people and improve our efficiency through more consistent communication” says Eden Vale marketing director John Ward.