Logica Looks To Future With The Team

IT group Logica is launching an international art competition for schools with the help of design group The Team.

Aimed at staff and pupils across Europe, the client is celebrating its 30th birthday by encouraging school children to paint their vision of the future 30 years from now.

The Team’s creative campaign is based around a robot devised by the consultancy and called ARTT2029. The campaign includes a poster for use within schools plus supporting postcards to encourage participation by pupils.

Each member of school staff is being mailed a metallic silver “space pack” which includes an entry form and poster. It will also include a vacuum-packed “space travel kit” including a pencil, space dust candy and a toothbrush and a set of stickers.

Swedish, French, German, Czech and Dutch versions of the material are also being sent out.