Marks and Spencer is to roll out new interiors to all 294 of its stores by spring 2000 in an effort to increase sales and stop a sharp decline in profits. The new format has been designed in-house.
The retailer’s most recent results saw pre-tax profits fall by over 50 per cent between 1997 and 1998, dropping from £1.16bn to £546.1m.
Fifteen outlets will be refitted by the autumn. The new interiors promote a lifestyle instead of concentrating on individual products.
Marks and Spencer’s Watford store has a trial lingerie area. “It is split into three sections of classic, contemporary and glamour,” says M+S corporate affairs spokeswoman Cheryl Kuczynski. “Previously, they were all displayed together, but this makes it easier and clearer to find and buy what you want.”
Cafe Special, M+S’s new brasserie, will be rolled out to all outlets with food departments. Launched in March, the cafes have brought in £500,000 revenue each week since they opened.