US continues to dominate Clios

The results of the world’s largest creative competition, the 1999 Clio Awards, were announced in New York last week.

For the second consecutive year, US consultancies fared best, winning 165 statues. In Europe the UK dominated with 45 statues, followed by Germany with 11.

Among UK entrants, Lewis Moberly won three bronze and one silver statue for clients including Boots and Waitrose. Interbrand Newell and Sorrell took a gold for its packs for Halfords spare bulbs kits, and Turner Duckworth scored a silver statue for its packaging for teenage hosiery brand Dare and a gold for its Howling Monkey beer packaging, for Mackenzie River Brewing Company.

Lloyd Ferguson Hawkins, Robinson Associates Design and KWP each brought a statue home, while ad group Gorgeous Enterprises won a total of five statues for its TV and cinema ads.

The Package Design jury, chaired by Primo Angeli, awarded a Grand Clio Package Design award to Scandinavian Design Group Oslo, for its bottle design for client Pure Table Water.

In the Interactive Show Awards – the first of its kind – Ogilvy Interactive, New York, was awarded a gold and the first ever Grand Clio Interactive for its work in media advertising for IBM Internet Technology.

Cliff Freeman Partners of New York won 1999 Agency of the Year for its campaigns for Outpost.com and other clients.

DDB Worldwide was named Clio’s first ever Agency Network of the Year.