Lewis Moberly has designed the packaging for an enterprising bottled water called Belu. The UK initiative, launched by entrepreneur Reed Paget, with conceptualisation by innovation consultancy What If, seeks to plough its profits back into clean water projects. Belu, derived from the French word ‘bleu’ sports a minimal, clean look and feel, and comes in sparkling and still varieties. Paget says he hopes to secure the backing of some high-profile restaurants to raise the product’s profile. It is being test-launched in Waitrose.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last