Lewis Moberly designs Belu packaging

Lewis Moberly has designed the packaging for an enterprising bottled water called Belu. The UK initiative, launched by entrepreneur Reed Paget, with conceptualisation by innovation consultancy What If, seeks to plough its profits back into clean water projects. Belu, derived from the French word ‘bleu’ sports a minimal, clean look and feel, and comes in sparkling and still varieties. Paget says he hopes to secure the backing of some high-profile restaurants to raise the product’s profile. It is being test-launched in Waitrose.

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