New branding for Hays DX

Mail and logistics group Hays DX is talking to a number of branding consultancies, ahead of an expected disposal by parent company Hays.

Hays is in the advanced stages of a series of asset sales, in order to become a business focused solely on personnel. The DX business is believed to be assessing how to communicate its brand, following the likely demerger.

Hays marketing director Gary Hughes declined to comment.

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